martha_mcgarry@yahoo.co.uk

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‘Update’ is a promotional information booklet for the UK’s leading weedkiller product. It was designed to give the retailer an insight into the week control market and explain how they could work with Roundup to increase sales and revenue. This was then used as an insert in gardening magazines. The booklet was created to compliment the Roundup brand whilst looking like a stand alone magazine. This was to draw the reader in, add visual interest and make the document look less like a marketing campaign.

I have also created the graphics for several Roundup exhibitions. The one shown was for Glee 2012 which is the UK’s most valued garden industry trade show, held annually at the NEC Birmingham UK.