This work was part of a pitch involving creative concept work and logo/brand development for a food festival. The aim of which was to promote the depth and breadth of the culinary scene within the Birmingham area. We were asked to align the logo with the already existing brand. I decided the best way to do this was to have a common element in the form of the ‘birmingham’ type underneath the icon that was used on the logo that would sit alongside it.
Working with a copywriter, we came up with several advertising concepts. I applied our chosen identity and one concept across different media in order to show the client how we could apply the branding if we were to win the pitch.